For example, this was an ad on the train from Manhattan to Newark:
The ad is for TV coverage of a pretty minor cricket tournament!
On August 15, Indian Independence Day, I happened to be working at a bank in the New York area. How tony and upscale is this bank? Well, this was the view from the window of the nondescript space that I was stuck in for two days:
That's Ellis Island, Liberty Island in the foreground and Verrazano Narrows bridge off in the horizon. Since offices with views are hot commodities anywhere, it will take an embarrassment of riches before 2-day visitors are offered this view.
The bank had been plastered with variations on this flyer:
In case, you can't quite read it, it talks about an Independence Day celebration in the company cafeteria and asks people to show up, if possible, in Indian Ethnic apparel.
Quite a few people showed up to work on Thursday wearing Indian clothes. And not all of those people were of Indian origin. Not me, alas. I had packed only shirts and pants.
How long do you think it will be before there is something Indian on the American calendar? On the lines of Columbus Day or St. Patrick's Day ...