For example, this was an ad on the train from Manhattan to Newark:
On August 15, Indian Independence Day, I happened to be working at a bank in the New York area. How tony and upscale is this bank? Well, this was the view from the window of the nondescript space that I was stuck in for two days:
The bank had been plastered with variations on this flyer:
Quite a few people showed up to work on Thursday wearing Indian clothes. And not all of those people were of Indian origin. Not me, alas. I had packed only shirts and pants.
How long do you think it will be before there is something Indian on the American calendar? On the lines of Columbus Day or St. Patrick's Day ...