I wish this trend, of manufacturers changing sizes upwards so that women's feelings are not hurt ("I'm still a size 12"), had been limited to women.
Unfortunately, it now affects even men's jeans. This is horrifying because a size 32x34 is supposed to indicate a 32-inch waist and a 34-inch length. It used to be that I could just go pick up a pair of jeans. Now, I have to actually try them on because the size on the label can be as much as 2 inches off.